The fairtrade organisation creates a financial obligation
for coffee companies to pay a minimum price for their coffee.
This is clearly a good thing; however, it doesn’t guarantee high-quality
coffee to the consumer, as the price is still very low.
Every commercial coffee buyer knows that the quality of beans
that goes into the roaster is the best starting point to understand the quality in the cup.
If you pay more than fairtrade, a roastery can buy speciality graded coffees meaning
higher quality beans. Speciality graded coffee represents
the top 5% of world production.
A higher than Fairtrade price also creates the opportunity for the farmer
to invest in their farms creating a significant impact on income,
effective education access and furthering sustainable agriculture.
This difference buys something a lot tastier and a lot fairer.